It does a roaring trade in necessities – suppose vest, tees, shorts and slip clothes in a vast rainbow of shades – as nicely as Insta-friendly pieces which are perfect for nights out. Minimalist but oh-so stylish, the brand is made for younger girls with a slightly grunge aesthetic; suppose plenty of check print, flannel, biker jackets and denims of each description. Giving necessities a quietly Nordic cool replace, COS is where the trendy minimalist retailers. Silhouettes are clean cut and fancy free made with great-quality materials and slightly off-beat details; assume asymmetric shirt cuffs and outsized colours. Offering a profitable mixture of staple and statement items, most of the brand’s signature silhouettes are pleasingly outsized, which make them extraordinarily flattering for a variety of physique shapes. Don’t miss the Online Exclusives for pieces you won’t discover in-store.

While losing a single customer is bad sufficient, the cost of poor …